Identity for a culinary blog
2013 / 2015 / 2017
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Mateja – the author of Zgodbe na krožniku (Stories on a plate) – is a journalist with strong passion for cooking and gastronomy. We worked together on many projects during the past years, and we started by designing her visual identity.
First, we made a simple badge-style gray-scale logo, customizable through the use of different backgrounds (dots, lines, patterns, colors) for each needed application (watermarks, labels, web). Then we designed a simple web page (monochrome design, basic fonts, clean structure), to keep the focus of the blog around its amazing pictures.
Two years after, Mateja started a new venture, Kulinarično komuniciranje (Culinary communication), working as copy-writer, content writer and social marketer for other culinary blogs, sites and magazines. To reflect this, we made a new version of the logo: we added a pencil – as a symbol of her writing – and the color red – for it’s her favorite color and represents her passion for writing and cooking.
At the moment, we are working on Mateja’s new web page.