Identity for a physiotherapy studio
ToPhysio is a young and professional studio from Torino, Italy, specialized in sport performance and after-injury rehabilitation. Center of our idea for their visual identity is the mountain Monviso, highest peak of the Cottian Alps and most recognizable shape of the city’s panorama and horizon. While we wanted to underline ToPhysio’s relationship with the territory, Monviso serves also as a symbol of stability, improvement and recovering, under the idea that “you can get to the top again”.
The logo also follows along the same concept: the color green is chosen instead of the standard blue used for the health and therapy sector, to recall once again the connection with nature healing and sport; the character > (used in the slogan as word-divider) returns the idea of movement, forwardness, improvement; the overall style of the logo is also modern, hip and young, to add the feeling of a young and competent team to the concepts of strength, sport and rehab.
Finally, the logo can be used in different media and sizes, since the guys at ToPhysio needed to produce various promotion material, like business cards, letterheads, window sign, t-shirts, flyers etc.