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Sladkornica

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  • Project:

    Identity for an online culinary magazine

  • Year:

    2014

  • Fields:

    digital promotion, identity, logo

  • Typefaces

    Arbutus Slab

    PT Sans

  • Color scheme

    #DFF0E7
    #A6D6BC
    #9E005D

Sladkornica (sugar bowl) is a web magazine about Slovenian sweets, desserts and holidays, following the imagery of traditional afternoon tea parties.

We designed a logo made of two components: the writing Sladkornica, surrounded by an ornamental frame, and the sugar bowl, for buttons, icons and social profile pictures. The vintage colors – green and pink, with purple for details and information – are combined with floral background and ornaments (lace and flower details), as seen in the digital promotion material.

Concept and mockup for a web page were created but never put online.

 

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