Identity for an online culinary magazine
Sladkornica (sugar bowl) is a web magazine about Slovenian sweets, desserts and holidays, following the imagery of traditional afternoon tea parties.
We designed a logo made of two components: the writing Sladkornica, surrounded by an ornamental frame, and the sugar bowl, for buttons, icons and social profile pictures. The vintage colors – green and pink, with purple for details and information – are combined with floral background and ornaments (lace and flower details), as seen in the digital promotion material.
Concept and mockup for a web page were created but never put online.